Taste of Australia hits the UK

Bundaberg range

BARR Soft Drinks has struck a franchise agreement for the UK and Ireland with Australian soft drink brand Bundaberg Brewed Drinks.

The range is made up of six flavours – Ginger Beer, Root Beer, Blood Orange, Lemon/Lime & Bitters, Peach and Pink Grapefruit.

Barr Soft Drinks commercial director, Jonathan Kemp, said: “We are very excited to have Bundaberg Brewed Drinks on board as a partner.

“Their range of drinks are bang on trend as premium adult drinks are in significant growth and within this, craft is primed to take off, just as it has done in other drinks categories.”