BAM Life has created a range of organic, all natural flavoured milk drinks with no artificial colours, flavours, preservatives or refined sugar.
The 330ml range is made up of Organic Chocolate Milk, Organic Banana Milk and Organic Vanilla Protein Milk which it says is the first organic 100% natural RTD protein milk drink.
The banana and chocolate varieties have an RRP of £1.60 and the protein drink is £2.
A spokesman for the brand said it has recognised that transparency is key for today’s consumer and that shoppers are becoming more focused on health and nutrition and knowing exactly where their food and drinks come from.
The spokesperson added: “As well as organic milk sales growing year on year, Mintel reports that sports nutrition products with all natural ingredients appeal to 69% of users. This creates a massive opportunity for retailers.”