POT Noodle has added a Tomatoey Mozzarella variety to its Pot Pasta range.
The launch is being promoted with a media campaign designed to reach 88% of the target consumers through 75m social media impressions including a bespoke snapchat lense, 40m outdoor advertising, proximity mobile alerts around target stores, and the brand’s largest ever sampling campaign.
Marketing manager Monique Rossi said: “Snacking is one of the fastest growing categories, so what a fantastic opportunity to launch a new taste of Italy in the Pot Pasta range.”
