DANONE yogurt brand Activia has been enjoying a major marketing push which aims to tap into the healthy eating trend.
The £3m marketing campaign includes new TV and digital ads as well as outdoor advertising and in-store activation activity.
Ceyda Tort Turgay, senior brand manager for Activia, said: “We believe that feeling good in our own skin starts from the inside, and digestive wellbeing plays a big part in this.
“The new campaign speaks to consumers just as they are embracing the ‘New Year, New You’ mindset, raising brand awareness.”
