New products and established favourites are among the biscuits showing prices on pack
CADBURY Biscuits is launching a new extension of the Freddo chocolate range with a PMP.
Freddo Biscuits come in both unmarked and price-marked packs showing the price of £1.29.
The popular Freddo character shape biscuit is half coated in chocolate.
The launch is being supported by a marketing campaign that includes TV and digital activity.
Chiara Missio, marketing manager for Cadbury Biscuits, said: “With the Cadbury Freddo brand having a well-established 30-year heritage, this makes an ideal partnership that will excite parents with young families.
“Our research shows that the main consumption moment for these products is the family sharing occasion.
“We believe that this will unlock further sales.”
Burton’s Biscuit Company says it is tapping into the continuing demand for PMPs by offering marked packs across its leading brands.
We recognise the important role that PMPs play in offering shoppers choice and value.
Marketing director Mandy Bobrowski said: “The market for price-marked packs remains hugely important for the impulse sector, with many shoppers looking to PMPs as a source of value.”
Bobrowski continued: “PMPs of bestselling brands also provide them with the quality assurance they are seeking. “
She added that Burton’s Biscuit Company was among the first companies to introduce price-marked packs and continued: “We recognise the important role that PMPs play in offering shoppers choice and value, which is why we’re working with retailers to drive incremental profits from PMPs, in addition to investing in making our best sellers available in a PMP format.
“Biscuits shoppers are impulsive, so utilising PMPs to drive impulse purchases is a great way to boost profits.”
Burton’s range of PMPs include Jammie Dodgers Raspberry at 89p PMP, Wagon Wheels Original and Jammie variants in a £1 pack and Maryland Choc Chip marked at 99p.
