CHRISTMAS is the season of sharing, which makes multipacks an ideal party purchase.
That’s the view of Magners brand manager Janette Murray, who highlights Magners Original 330ml can multipack as one of the best-performing in the sector.
“Stocking multipack formats will ensure retailers are keeping on top of trends, and selling the format consumers are looking for when shopping for their favourite cider throughout the festive season,” she said.
“Launched earlier in the year, Magners 330ml can multipack is perfect for impulse purchases as they’re lighter, easier to store and chill faster – ideal for grab-and-go purchases and sharing with friends.”
Similarly, Rich Fisher, category development manager at Red Bull UK, reckons energy drink consumers will be in search of more multipacks this Christmas.
“Red Bull is a must-stock for convenience stores over the festive period, with household penetration peaking in the four weeks leading up to Christmas year on year. This increase is driven by multipacks as shoppers not only look to this functional product to get them through this busy period, but also to use as a mixer throughout the party season,” he said.
“With a third more shoppers buying Red Bull multipacks at Christmas, the brand recommends stocking Red Bull Original 4-pack, Red Bull Original 6-pack and Red Bull Sugar Free 4-pack.”
