THE taste of tortilla chips is proving to be a big hit on the Big Night In occasion according to Walkers brand owner Pepsico.
Pierre Jackson, category insight controller at Pepsico, reckons the firm’s Doritos brand is ideally placed to take advantage of the increase in sharing that’s typical of an evening at home.
Jackson said: “The shopper tends to be spontaneous in store, looking for a treat. Tortilla chips and dips are popular as they allow people to share and connect easily.”
