Putting the crisp in Christmas

Deck the halls with Christmas crisp packaging.

KETTLE Chips has unveiled its festive offer, complete with wrapping paper design packaging.

For Christmas 2020, Kettle’s eight core flavours will undergo the festive treatment, with each pack designed to look like a Christmas gift, complete with a blank gift tag, inviting consumers to personalise their crisps.

This season will also see the return of limited edition Christmas SKU, Truffled Cheese & A Splash of Sparkling Wine.

The limited edition flavour will be available from this month.

Kizzy Beckett, senior brand manager at Kettle said: “Christmas is such a special time of year, and in our view there’s no better accompaniment to these special moments than a pack of Kettle Chips.

“We’re confident that the festive makeover we’ve given our core range – which enables shoppers to personalise their bags – will improve standout on shelf and ultimately drive purchase.”