Premium pets

MARS Petcare has launched two new treat ranges for cats. Available in three flavours, Dreamies Deli-catz are bite-size treats containing 80% chicken, beef or turkey, while Whiskas Trio Crunchy is available in three different packs each containing minerals and vitamins said to support a healthy skin and coat.

Helen Duffield, of Mars Petcare, said: “With a static pet population and high calorie conversion, growth in the petcare market is being driven by premiumisation rather than increasing volume” with cat care products key to growth.