Beer brand’s on-pack promotion offers holidays and more
TENNENT’S Lager is offering customers the chance to get away for the summer as part of a new on-pack promotion.
The latest competition from Tennent’s forms part of the brand’s ‘Here to Serve’ campaign and will run for 10 weeks.
The promotion offers consumers the chance to win a variety of prizes including branded beach towels as well as the top prize of a holiday in association with lastminute.com.
A total of 700,000 packs in 10, 12,15 and 20 pack SKUs have been wrapped with the promotion and customers can find out if they’ve won a prize by entering a 12 digit code on the Tennent’s website.
Claire Arnott, head of UK customer marketing at Tennent’s said: “Our new on-pack promotion is a great opportunity for the off-trade. We’ve got really strong prizes on offer and multiple chances to win so desire to purchase will be high.
“It’s great to partner with lastminute.com to provide our customers with the chance to enjoy some real fun in the sun too. Tennent’s is Scotland’s favourite lager and we’re sure this competition will be a great sales driver for our customers.”
“Prize codes can be found on the bottom of cans in promotional packs which mean consumers have multiple opportunities to enter with each pack .
“If consumers are unlucky the first time round, they will be encouraged to take up a second opportunity to win a prize by submitting an image of them with their new on-pack to the Tennent’s Lager Facebook page, for their chance to win the ultimate beach party at home.”
