Savoury snack brand Walkers has added Squares Salt and Vinegar flavour, French Fries Cheese and Onion flavour and Walkers Max Steak to its £1 PMP range.
UK vice president for impulse sales at brand owner Pepsico, Hüseyin Tulpar, said: “Walkers PMP crisps sell on average 15% quicker than non-PMP variants.”
Tulpar added that the Walkers PMP range is currently growing at 7% and all of its SKUs are among the top 30 single serve best sellers.
He said: “We know from research that Max, Squares and French Fries are customer favourites.“
