Desserts as a category is in growth for the first time in a few years with branded spend increasing by 6% in the last year, says Coppenrath and Wiese.
National account manager Amy Mumby said: “Whilst the traditional hot eating desserts should be the base of any range during the autumn and winter period, consumers start looking for something lighter and fruitier as Easter approaches and therefore the dessert focus should start to switch.”
Mumby said the trend for sharing and shopping for ‘tonight’s tea’ continues and added: “The swirl cheesecakes or Raspberry pavlova require minimal preparation and can be defrosted whilst cooking dinner.”
She continued: “Innovation is critical and with three new products entering the market in 2016, Coppenrath increased its market share 3% over the 12 weeks following the launch.”
