Burton’s Biscuit Company says it was one of the first FMCG companies to introduce price-marked packs and led the category by making brands such as Maryland, Jammie Dodgers and Wagon Wheels available as PMPs.
Head of category and shopper management David Costello said: “Price-marked packs play a key role in shopper missions.
“Burton’s continues to invest in making Britain’s best-loved biscuit brands available in PMP formats, and in turn driving profit for retailers.”
Recent additions to the Burton’s PMP range include Big & Chunky and Soft Baked variants from the Maryland Creations marked at £1.39.
And the savoury Fish ‘n’ Chips, reporting £25m of sales a year, are now available in salt and vinegar flavour share bags marked at £1 and grab bags marked at 50p.
Costello said: “Our PMPs are available at price points that attract new customers.”
