JERKY producer Meatsnacks Group has launched a new recipe for its Men’s Health Fuel Beef Jerky.
The new product, endorsed by Men’s Health magazine, is also being made in smaller 30g packs.
Meatsnacks managing director James Newitt said: “We have invested heavily in new product development facilities in 2016 and this is the latest product to come through that process.
“We’re excited about launching this re-developed product.”