CRISP manufacturer Walkers has halved the amount of water and carbon used to grow its potatoes in water stressed areas.
This was achieved through brand owner PepsiCo’s ’50 in 5’ commitment, launched in 2010.
The company’s European senior director of agriculture David Wilkinson said: “Around 100 British farmers growing potatoes for the nation’s favourite crisps are now equipped to grow potatoes using less water and emitting less carbon.
“We’re continuing to explore new ways to reduce carbon and water usage and use resources more efficiently.”