FLAVOURS designed to appeal to modern adult consumers are at the centre of the relaunch of R White’s lemonade.
Brand owner Britvic has added Traditional Cloudy Lemonade, Raspberry Lemonade and Pear & Elderflower flavours.
And the range has been given a new design.
Marketing director Kevin McNair said: “The relaunch will be supported by a £2m campaign centring on the new design and flavours.”
