Branded food to go leads

spar-subwayBRANDED food-to-go is taking big bites out of independent competitors, according to research from the NPD Group.

Since 2008, brands in the UK have boosted annual sales from around £20.9bn to well over £30bn today, while independents have seen sales dive from £30bn to £23.2bn.

“For the branded sector to have reversed its market share with independents over just eight years underlines how quickly Britain’s foodservice market is changing,” said Cyril Lavenant, director of foodservice UK.

“When the public choose where to eat out, people are clearly voting for brands.”