Festive heritage holding up

2554 merrydown vintage bottlesC-STORES should prioritise heritage brands and sharing-sized bottles to boost cider sales at Christmas, says Amanda Grabham of SHS Drinks, whose portfolio includes Merrydown Cider.

“Weekly sales of mainstream glass bottled apple cider in impulse stores in Scotland were down by 13% during December last year versus the rest of the year while heritage ciders’ weekly average sales during that month were up by 21%,” she said.

And 750ml sharing bottles come into their own at Christmas because of increased socialising, she added.