ALMOST 40% of its nuts sales occur in the run up to Christmas, says KP Snacks. And the firm has special packs and products designed to make the most of the festive rush, including special KP Nuts caddies and Frosted Nuts mixes designed to encourage shoppers to trade up during the festive season.
Trading director Matt Collins said: “An increase in social engagements with friends and family drives a rise in snacking occasions and we want to ensure our core range delivers the quality products shoppers already know and love, in festive formats appropriate for the season.”
The brand has festive tubs of Jumbo Salted Peanuts, Dry Roasted Peanuts and Honey Roast Peanuts, which contributed to KP Nuts sales of £22m at Christmas 2015.
KP Snacks is also bringing back Pom-Bear Snowmen, Hula Hoops Stars and KP Cheese Footballs.
• A special edition savoury biscuit with a festive flavour. has been launched by Burton’s Biscuit Company
Turkey ’n’ Chips is turkey-flavoured version of the brand’s Fish ‘n’ Chips savoury biscuits.
Head of category and shopper management David Costello said: “In less than three years, Burton’s Fish ‘n’ Chips has reached nearly £20m brand value, with penetration at 12.9%.
“With the launch of Turkey ‘n’ Chips, we’re working with retailers to drive sales of savoury biscuits during the Christmas period.”
• Quoting Mintel figures, Pepsico says popcorn sales grew by 170% in the five years to the end of 2015. It has developed its Pop Works & Company brand to respond to the demand and has launched ahead of the Christmas season. The range includes Sticky Toffee Pudding, Peanut Butter & Caramel, Apple Pie, and Sweet & Salty flavours, all with an RRP of £1.50 for a 90g bag.
The launch is being supported by an online campaign including contributions by well-known vloggers.
