Planning for festive impulse

spar-oct-2016-milk_choc_coins_jpg5LAST-minute shoppers will be targeted by this year’s Christmas impulse confectionery range from Spar brand.

Brand director Susan Darbyshire said: “The Christmas confectionery market has changed in convenience in recent years, with the emphasis more on impulse seasonal lines rather than selection boxes.”

And she said the new symbol group range offers last-minute festive gifts.

The range includes a 150g Santa Claus with an RRP of £1.50, 75g Milk Chocolate Gold Coins at  75p and 23g Chocolate Medallions with an RRP of 50p.

Spar  has also  developed limited-edition Christmas packaging to be used in stores to draw attention to seasonal products.

The design ties in with point-of-sale materials to be used in Spar stores over the festive period.

Darbyshire said: “By merchandising festive confectionery products together with other Christmas lines, and creating themed displays, retailers can signpost to their customers that they can find all the items they need.”

And she said retailers should start planning for Christmas with a visible confectionery range as soon as possible.