The Brewers Project range from Guinness is expanding with the launch of Guinness Rye Pale Ale, the latest beer from St. James’s Gate, Dublin.
Nick Curtis-Davis, the head of Guinness innovation for Europe, said: “With premium bottled ale booming, we’re looking forward to introducing a delicious new beer into the sector. We see this as a great opportunity to further open up the category to new consumers, whilst also providing the opportunity for retailers to tap into the 257 years of brewing heritage of the Guinness brand.”
The addition is the fifth new beer release from The Brewers Project, which has also led to Guinness Dublin Porter and Guinness West Indies Porter.
Guinness Rye Pale Ale is available across the UK in 500ml bottles with an RRP of £1.99 and is sold in cases of eight.
