BUTTERKIST launches two new flavours in its popcorn range this month.
Butterkist Choc Mallow Popcorn is available in a 170g bag and Butterkist Coconut and Raspberry Popcorn is in a 160g bag – both RRP £1.49.
es in popcorn.
Anjna Mistry, senior brand manager at Butterkist, said: “Data shows that sweet variants are contributing to 40% of value growth within the popcorn market, which as a whole is currently growing 13.7% year on year.
“Butterkist is famous for sweet popcorn and we want to continue to lead this sector of the snacking market by developing appealing flavour combinations that resonate with consumers. Our two brand new flavours can help capitalise on the latest market trends to maximise sales for retailers.
Both products are in case sizes of eight.
