SMIRNOFF, the UK and Europe’s biggest-selling spirits brand launched Smirnoff Cider across all off and on-trade channels last month.
The new product is available in two flavours – Raspberry & Pomegranate and Passionfruit & Lime. Brand owner Diageo describes it as “lightly fizzed cider with a blend of crisp, fruit flavours combined with Smirnoff vodka”. RRP is £1.99 with PMPs available.
