RIDGED crisp brand McCoy’s is also embracing the flat.
New McCoy’s Thick Cut are available in 35g packs in BBQ Chicken and Cheddar & Red Onion flavours.
And a wide range is available in three five-bag multipacks.
The Classic pack contains Salt & Cider Vinegar, Salted, and Cheddar & Red Onion flavours.
The Meaty pack includes Beef & Onion, Crispy Bacon, and BBQ Chicken.
The third multipack is all Cheddar & Red Onion flavour.
Branded sales director at KP Snacks Andy Riddle said: “Shoppers want a snack that will satisfy their appetite in between meals and are turning to other snack alternatives that are more filling. With this in mind, we’ve developed Thick Cut, a hunger-busting range of flat crisps that really delivers on flavour.”
• To help celebrate the Queen’s 90th birthday Walkers has created two limited-edition flavours.
The Beef & Horseradish, and Chicken & Stuffing flavours are available in six-packs.
