AHEAD of summer, Seriously Strong has expanded its spreadable cheese range and is supporting the launch with a £3m campaign incorporating TV ads, social media activity and shopper marketing.
The new products see the brand become available in portion sizes for the first time.
Available in Original and Lighter variants, Seriously Strong Spreadable Cheddar Squares come in eight individual foil-wrapped bite-size portions.
The brand is also introducing Vintage and Caramelised Onion flavours to its Seriously Strong Spreadable Cheddars range.
Category sales director at brand owner Lactalis McLelland, Mike Chatters said: “We can’t wait to offer cheese-lovers a brand new way to enjoy the taste of our extra mature cheddar in a convenient and easy-to-use format.
“The new format aims to meet the growing consumer demand for convenient products as part of a light lunch or as a snack.
“The taste credentials and award-winning status of our Seriously Strong Spreadable Cheddars perfectly positions us to attract shoppers to spreadable cheese.”
Spreadable Cheddar Squares come in cases of 12 and have an RRP of £1.75 and Spreadable Cheddar flavours are available in cases of eight – RRP, £1.45.
