BREAD and bakery brand Warburtons has been declared Britain’s most chosen brand for the fourth year in a row by retail market analyst Kantar Worldpanel.
Warburtons products were chosen by 85.4% of the population, on average 26.7 times a year.
Heinz came second. McVitie’s was third, Hovis took fourth place and Kingsmill was fifth most chosen brand.
