Flora Freedom is a new dairy-free variant for the brand, designed to offer consumers a dairy-free spread at the same price point as its core variants.
A recent survey by YouGov found that 41% of consumers believe free-from products taste worse than the regular versions of products. Brand owner Unilever says Flora Freedom aims to address such barriers to entry and respond to increased demand for free-from products by ensuring a delicious taste.
James Brennan, Flora marketing manager at Unilever UK, said: “The Flora Freedom dairy-free variant is a delicious-tasting spread that ensures that those who have an intolerance or an allergy, or simply want to choose free-from products, can enjoy a great-tasting spread.”
