Alcohol-free boom?

SALES of alcohol-free wine in the year to the end of last summer boomed compared to the year before (they were up 42% according to Nielsen stats) despite poor weather. And one of the biggest alcohol-free brands suggests we’re hitting a period when retailers should ensure availability of no-alcohol lines.
Dan Harwood, brand activation manager for Eisberg alcohol-free wine, said: “Warmer weather definitely changes consumer tastes, as there is an increase in consumption of drinks that are served chilled.
“After last year’s washout summer, the appetite for outdoor occasions will be greater than ever. With so much talk of moderation and abstinence around alcohol at the moment, any seasonal lines must include non-alcoholic alternatives.”
Eisberg had seen especially strong demand for its Chardonnay, which had doubled sales in the past year and the brand has launched a Sauvignon Blanc variety in response to consumer demand, he said.