FOLLOWING his leading role in the Kronenbourg 1664 advertising campaign last year, French former international footballer Eric Cantona will be back on TV promoting the French-origin beer brand this summer.
In the Alsace-tians campaign Cantona drives around Kronenbourg’s home area of Alsace in north-east France with two dogs who deliver the beer, at just the right time, to a variety of characters.
Among others, the dogs come to the aid of a monk tangled in church bell ropes and a stranded postman.
Brand director Ifeoma Dozie said: “We’re delighted to bring Kronenbourg fans a new chapter in the tale of a Taste Suprême.
“The Alsace-tians continue the humorous and tongue-in-cheek narrative already established in past campaigns, but takes the Kronenbourg story in a new direction demonstrating the personality, premiumness and supreme taste credentials of Kronenbourg 1664.”