Popcorn now as important as crisps?

POPCORN is now just as much a must-stock as crisps for convenience stores, according to Mackie’s at Taypack.
“The popcorn market more than doubled in size from 2010 to 2015 and our own consumer research has shown us that our shoppers are increasingly buying popcorn as well as crisps, with crisps being seen as a treat product whilst popcorn offers a lower-calorie everyday snacking option,” said Rebecca Russell, global brand manager for the Perthshire-based snacks manufacturer.
“Crisps are still our staple product and sales of Mackie’s Potato Crisps remain strong amidst increasing new entrants in the market. However, we recognise the growing demand for alternative snacking products, and that’s where our popcorn provides an opportunity to broaden Mackie’s brand appeal within the category.”
Mackie’s at Taypack expanded its snacking range to include popcorn in January. The range of four flavours is now being extended into 20g and 30g impulse packs.