M&M’s is adding to its portfolio of products with a new limited edition sharing pack – M&Ms Mix.
The new offering from Mars Chocolate UK sees a number of variants – Chocolate, Crispy and Peanut – combined into one sharing pack, and is available now.
Mars says M&M’s Mix has already proved a huge hit in other parts of the world, generating sales in Australia which account for 7.6% of the brand’s total value.
The new addition comes hot on the heels of last year’s limited-edition Ms. Brown packs and is evidence of the company’s drive to bring new innovations to the bitesize category.
Bep Dhaliwal, trade communications manager for Mars Chocolate, said: “Packed with Crispy, Chocolate and Peanut M&M’s, new M&Ms Mix brings together all the favourites in one tasty bag, making it the perfect treat for sharing with friends and family on a big night in.
“As the big night in trend continues to grow, we’re seeing more and more consumers reach for bitesize products and this exciting new offering provides retailers with a great opportunity to tap into this trend even further, boosting those all important impulse purchases.”
This year, Mars Chocolate UK is set to support the M&M’s brand with media investment of £8.5million, which will see M&M’s appear on UK TV screens for 26 weeks throughout 2016.
