C-stores singled out

WITH the on-the-go  market firmly in mind, Haagen-Dazs has made its newest product exclusively available to c-stores in a single pack.

With an RRP of £2.29, the Haagen-Dazs stick bar is available in Salted Caramel, Vanilla Caramel Almond and White Almond flavours.

Haagen Dazs_SaltedCaramel copy_1

Marketing manager Arjoon Bose said: “New technology allows us to capture the flavour and texture that shoppers seek inside our stick bar.”

The stick bar was launched in France last year and Haagen-Dazs reports that it was ranked in the top three fast moving consumer goods of the year in the French market.

Bose added: “We are convinced we are offering a unique point of difference with the quality credentials.”

A range of POS materials is available to support the launch .