GLUTEN-free bakery brand Genius has added three new products to its range.
The launch of Seeded Brown Farmhouse Loaf and the first ever bagels from Genuis in plain and cinnamon varieties comes as Genius puts its ads back on cinema screens.
Commercial director David Shaw said: “Genius is growing at 32.5%, almost twice the rate of the category, as we continue to expand our portfolio to provide consumers with more gluten-free options to suit multiple meal occasions.
“With shoppers buying 15 loaves of Genius bread every minute in GB grocery in 2015, we’re confident that the new launches will meet growing demand.”
