SAVOURY snack giant Walkers is supporting its position as the official snack partner of the UEFA Champions League with an on-pack promotion giving consumers the chance to win tickets to quarter-finals and semi-finals matches and the final in Milan.
As well as the match ticket prizes, brand owner PepsiCo is also giving consumers opportunities to win prizes, including footballs, T-shirts and crisp sharing bowls, every hour with Walkers and Doritos packs by entering codes from their packs online.
Marketing director Thomas Barkholt said: “Our competition is designed for the love of football and we believe it will be hugely popular.
Walkers has also introduced a smaller 32-pack case for Walkers crisps, Doritos, Quavers, Wotsits, French Fries and Squares.
Senior sales director impulse channel Nick McGrath said: “Our customers have told us managing cash flow is key.
We are delighted to be able to offer a new 32-case format as it will improve accessibility and help more retailers and caterers stock the best-selling brands.
“We are proud to be able to respond to customer requests.”
