And all because the lady loves…
Cadbury brand owner Mondelez International has begun a nationwide search to find the next Milk Tray Man.
Kicking off with a new ad, the campaign in total is worth more than £4m and highlights the recent makeover given to the box of chocolates. Milk Tray celebrates its 100th birthday this year.
The new advert stars actor James Coombes, who originally played the role of the Milk Tray Man in 1987, calling for the nation’s most thoughtful individuals to step up to the mark and apply online at www.newmilktrayman.com for a chance to take on the famous role.
“Since it first launched in 1915, Cadbury Milk Tray has always been the way to treat the woman you love. However, this sentiment has changed over time and with that so must our hero, who now needs to be thoughtful as well as adventurous,” said Hortense Foult Rothenburger, senior brand manager at Mondelez International.
“Our modern Milk Tray Man will know the importance of being caring and considerate, and how delivering a delicious box of chocolates can bring a smile whatever the occasion.”
