Scots apparently have 42 different words for snow.
And we can be sure that the cold weather and the festive season is on the way as soft drinks giant Barr has confimed that the Snowman ad for Irn-Bru will run once again this year from 1 December.
The TV ad will be backed by public relations activity and by digital and social media marketing work.
Snowman packs of Irn-Bru will be available from next month.
The brand will also be sponsoring the Carnival at Glasgow’s SECC again this year and there’s a linked on-pack offer on 24-can multipacks of 330ml cans of Irn-Bru.
