VALUE is one of the biggest attractions for consumers according to Juiceburst and that has influenced its introduction of £1 PMPs in orange, apple, orange and carrot and blackcurrant flavours. Marketing director Jon Evans said: “The convenience and on-the-go sector is a key market retailers need to tap into, as consumers often look for cost-effective drinks that are ready to drink.”
• James Logan, commercial director at Refresco Gerber says PMPs are an intrinsic part of the sales and marketing mix and predicts that in juices they will become more prevalent.
“Just Juice orange and apple juices are available year round as price marks in 1- litre, 500ml and 200ml formats,” he said.
