Having tied up partnership deals with professional football on both sides of the border, Irn-Bru is giving fans the chance to attend games in VIP fashion.
Running now and into November, on 500ml big cans and 500ml x 4 multipack cans in regular and sugar-free varieties, an on-pack competition offers prizes including VIP match packages for any Ladbrokes SPFL match or Sky Bet Football League fixture and Irn-Bru branded footballs.
Head of marketing Adrian Troy said: “Football is a national passion and our on-pack will drive shoppers to the fixture in search of winning packs. Retailers will be able to generate visibility in-store with the POS we are providing and capitalise on the increased demand.
“Consistent investment in Irn-Bru has generated high shopper loyalty,” Troy said. Irn-Bru 500ml big cans are available price-marked at 69p and two for £1.