STRESSING the importance of the £1 price point, Wrigley has added four more bags to its price-marked range.
Dan Newell, onfections marketing manager said: “Consumers are looking for value for money and choice, which is why we’re adding further variety to our price-marked packs range.
“We’re confident that by adding further £1 hanging bags and giving consumers more choice, we will help retailers maximise their impulse sales.”
The new packs, Skittles Wild Berry, Skittles Sours, Skittles Confused and Starburst FaveReds join Skittles Fruits and Starburst Originals in the range.
PMP cases and individual packs will carry a prominent £1 RRP price flash and Wrigley says the range will be supported in depot with POS material.
• Mars says the chocolate market, which it values at £5bn in the UK, presents a huge opportunity for PMPs.
A spokesperson said: “Over the past year, Mars chocolate bags have seen fantastic growth through £1 Treatbags and the M&M’s Pouch.
“Mars has also seen strong performance in the large block category with Galaxy up 10% due to new product development and £1 price-marked packs.”
The Mars spokesperson added that PMPs account for 60% of sales in independent stores and to make the most of the opportunity retailers should place standard confectionery PMPs at the till point, place bags at eye level, double face them wherever possible and multiface top lines to avoid going out of stock during opening hours.
