Paper giant puts the price up front


CLAIMING to account for £6 of every £10 spent in the £94m paper products market within c-stores, Andrex is reporting value growth of 4.6% in the last year against overall market growth of 0.3%.
It sees the outlook for the category as being shaped by consumer choices of shopping venues.
So it’s responding with product and packaging developments that reflect those developing trends.
“Changing consumer behaviour is driving an increasing use of smaller convenience stores,” a spokesperson said. In response Andrex is building its price-marked range and recently launched a price-marked Andrex Quilts two-roll pack.