Naughty kids show sweet side in new ads

BAGS of sugar confectionery attract more than half of the spending in the UK on what Mondelez International calls candy confectionery.
Quoting Nielsen research, it says the confectionery market is worth £4.8bn and that sugar confectionery (candy) accounts for 24% of all confectionery sales.
After bags, the next best performing segment is candy single-serve packs then mint singles.

Mondelez says that all confectionery depends on impulse purchases so getting displays right is vital. In its tips for successful merchandising it says retailers should make the most of PMPs and stock new lines.
And it recommends putting confectionery in secondary sites as well as in a main fixture.
Mondelez is taking to the TV to promote Maynards Sour Patch Kids with two ads featuring mischievous characters.
One ad shows a cyclist colliding with a picture of a bridge, which we discover has been put in the road by a cheeky Sour Patch Kid as he emerges from behind with his hammer but then offers the cyclist a plaster.
The second shows a teenage girl creeping back into her house after breaking her curfew.
She is busted by the Sour Patch Kids who eventually show their sweet side by passing the girl a sweater to save her from getting into even more trouble.