Symbol group takes summer season online

Retailer-owned symbol group Nisa’s special online summer campaign, which gives consumers the chance to win prizes every week, is now running.

Nisa Win weekly prizes #NisaSummer

Launched last month and continuing until early August the website and Twitter-based competition is giving away prizes that include summer festival and theme park tickets and barbecue equipment.

The campaign also features in Nisa stores with a collection of point-of-sale materials.

Becky Slingsby from Nisa’s digital team, who is heading up the campaign, said: “Following on from such a successful Christmas campaign, we hope this summer-themed activity will be even more engaging with Nisa consumers and put a smile on their faces.

“We hope to reach out to as many people as possible through our digital channels and spread the word about Nisa’s fun and engaging brand.”