Keeping the price in sight

Value for money has been top of many consumers’ shopping lists since the tough times began. In c-stores  that led to a huge increase in the use of price-marked packs.

And Phileas Fogg is adding its bubble chips to the list of its products that wear their prices on their sleeve.

Phileas Fogg BBQ

Matt Collins, trading controller convenience at KP Snacks, said: “Price-marked packs now account for over half of all sharing snacks sales, particularly within convenience.

“We are tapping into this growing popularity by extending our offering with Phileas Fogg American Style Bubble Chips at a £1 price point.