CAMPO Viejo is bringing the street art of Spain to the wine shelf on limited-edition labels.
Renowned street artists Okuda and Remend have created the colourful label for Campo Viejo Reserva.
Lucy Bearman, head of marketing for wine at Pernod Ricard UK said: “We are delighted to announce the UK launch of the second limited-edition Campo Viejo Reserva Art Series, especially as the first limited-edition design created a sales uplift of more than 30%. Our sales are in double-digit growth in all channels.”
