IS there ever such a thing as a free lunch? Walkers says yes and is offering crisp buyers the chance to win a food-to-go deal. Promotional packs include a code which consumers can enter online for their opportunity to win their lunch.
The £4 lunch can include Walkers crisps plus any food item plus a soft drink.
![New Walkers Lunch Campaign[1]](https://www.scottishgrocer.co.uk/wp-content/uploads/2015/05/New-Walkers-Lunch-Campaign1.jpg)
Consumers can redeem the free lunch in a number of ways including by coupons and by mobile phone app Shopitize.
Walkers’ deal with the specialist coupon and voucher services provider Valassis means winners can collect their free lunch in thousands of participating stores nationwide – including independent retailers, sandwich chains and forecourts.
Field sales director at Pepsico Matt Goddard said: “At Walkers we’re excited to launch our biggest ever lunch campaign which will help retailers maximise lunchtime sales.
“We will be launching a host of in-store materials to support the promotion, including stackers and chiller baskets.
“We urge retailers who are not yet involved to sign up.”
