MERCHANDISING and visibility can have a massive influence on sales, argues KP.
With that in mind, KP has remerchandised 150 crisps and nuts fixtures in convenience stores across the UK in a partnership the company claims has driven up sales by an average of 40%.
Matt Collins, trading controller convenience at KP Snacks said: “Through our Snack Partners programme we’re able to show retailers how making just a few simple changes in store can result in significant incremental sales.
“Working together we’re confident we can achieve even bigger and better sales.”