RED Bull has added a tropical-flavour line to its enegry drinks range.
Head of category marketing at Red Bull Gavin Lissimore said: “Red Bull Tropical Edition delivers one of the best tastes in the energy market, as well as significant stand-out on shelf, to help deliver increased sales for the brand, the category and our customers.“
It is available in 250ml, 250ml £1.19 PMP and four-can multi-pack and the launch is being supported by a marketing campaign using and a sampling programme around summer events.
