Trade communications controller Hena Chandarana said: “Snacks represent a huge growth opportunity for retailers. Savoury snacks have a particularly strong role to play.
“We have over 40 packs available in this format. For example, our Mini Cheddars sharing bag and Jacob’s Cream Crackers are now both available in a £1 marked pack.”
• urton’s Biscuit Company reckons it will boost the on-the-go biscuit market with its recently launched single-serve packs for adults.
The single-serve packs include a 30g Maryland Gooeys twin snack pack and a 40g bag of bite-sized Maryland Choc Chip Cookies, both available as 39p PMPs and plain packs (RRP 45p).
Both products are available in counter display units. The range of 39p PMPs is available in cases of 16. The company has also launched its first mobile app, to support the single-serve packs.