Less is more for Lerwick

Lerwick

SCOTTISH produce will take centre stage in 2015 which has been dubbed the Year of Food and Drink in Scotland.
And Lerwick Brewery sees that as a chance to grow sales of its craft beers.
Isla Mercer, the company’s sales and marketing manager, said: “With craft beer and real ale both becoming more popular, people are getting used to having a range of beers to choose from.
“Real ales are traditionally sold in 500ml bottles but all our beers are only available in the 330ml format. We believe this is a much more manageable size.”