THE phased return of a full range of Kestrel lagers continues with 4% and 5% Scottish brewed Kestrel adding a series of supermarket listings to existing placings in wholesalers and symbol groups.
And brand owner Brookfield Drinks moved to build on the range’s increased in-store visibility with an extensive Scottish radio advertising campaign launched just ahead of Christmas.
The brand was also supported in the key summer selling season last year with a TV campaign designed to raise awareness of the brand itself and of its brewed-in-Scotland status.
“Consumers are increasingly seeking out brands that demonstrate true provenance and traceability of ingredients like Kestrel Premium Lager,” said Brookfield Drinks managing director Nigel McNally.
